Manufacturers manufacturers are the ones who are involved in production of goods with the help of machines, labour and raw materials. Jan 21, 2009 retail management uniti lecture no1 topic. Retail management is an activity of selling products or services to their. Evidently, retail trade is one that cuts off smaller portions from large lumps of goods. Retail management i about the tutorial retail management is an activity of selling products or services to their endusers. Free marketing and sales books download ebooks online.
It is not limited to quantities but to the exact requirement of last user. Marketing management can also be described as the ongoing process by which a firm attempts to satisfy its chosen customers needs and wants, profitably, by applying marketing techniques and managing. An overview of strategic retail management welcome to retail management. Wholesaler the wholesaler is the one who purchases the goods. Lesson 1 an overview of retailing introduction the word retail is derived from a french word with the prefix re and the verb tailer meaning to cut again. A successful implementation of the components of the traditional marketing mix product. Anna university mba important questions regulation 2017. Retail marketing is not just buying and selling but also rendering all other personalized consumer. India is one of the fastest growing retail markets in the. Download pdf of retail management note offline reading, offline notes, free download in app, engineering class handwritten notes, exam notes, previous year questions, pdf free download. Retail marketing is the range of activities the retailer does to create awareness about the products or services among customers for selling. Retail marketing is application of marketing functions in distribution of goods to the customers. Retail marketing also involves the management of sales personnel, selection and. Bringing about operational efficiency at this last stage and making an environment so compelling.
Mba marketing management full notes pdf download mba 2nd. Large retailers deal in a wide variety of products. Retail is the sale of goods and services from businesses to an end user called a customer. There are many different approaches and strategies retailers can use to market their goods. Retail concept the retailing concept is essentially a customer oriented, companywide approach to. India is one of the fastest growing retail markets in the world, with 1. Principles of retailing suzanne fernie bsc, tqfe, dms marketing, mba suzanne is a further and highereducation lecturer in retailing and marketing, specialising in retail environment, retail theories and retail change. Retail management by anant dhuri mms marketing notes. A wholesaler never sells goods directly to the end users. Understanding retail what is retail management study guide. Mbmm 3005 paperxv retail marketing objectives to understand the concept, process and management of retail business to develop an understanding of the retail strategy and planning process, and to have an understanding of merchandise process unit i. These concise notes on retail management will help you study and revise quickly during your bba semester exams and score more marks. This has created a need for a systematic planning of movement of numerous goods until they are delivered to the customer.
Retail merchandising refers to the various activities which contribute to the sale of products to the consumers for their end use. The merchandise hierarchy guides how a retail operation will be organized in terms of instore management, product placement in the store, and inventory management. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas. This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations. As of 20, indias retailing industry was essentially owner manned small shops. Marketing management can also be described as the ongoing process by which a firm attempts to satisfy its chosen customers needs and wants, profitably, by applying marketing techniques and managing the firms marketing resources and activities.
The key to ensuring the successful implementation of the marketing process is management of various components. Merchandise managers are vital to the retail management ecosystem. Whenever they go out for shopping of certain products or services. Every retail store has its own line of merchandise to offer to the customers. Pricing influencing factors approaches to pricing price sensitivity value pricing markdown pricing. Retail is the final stage of any economic activity.
Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. All these factors are involved in shaping the marketing strategies of retail. Now according to a survey, india is classified in to the fifth most. The display of the merchandise plays an important role in attracting the customers into the store and prompting them to purchase as well. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Retail management introduction to retail watch more videos at lecture by. Human resource management in retail organization free download as powerpoint presentation. The second strategy component is what is called the core strategy.
Every retail store has its own line of merchandise to offer to the. In an attempt to understand the scope of the term retail, various definitions of the term have been examined. Salesmanagement differs from other fields of management, mainly in different aspects. Retail management is the process of bringing the ultimate user to the main producer through a series of stages where retailing is the last one. Advanced financial management pdf notes book starts with the topics introduction and perspectives on retailing, store security, parking space problem at retail centre, store record and. It will explore the theory and applications of marketing concepts through a mix of cases, lectures, assignments and group projects. An overview of strategic retail management pearson canada. Marketing management course note is designed to serve as an introduction to the theory and practice of marketing. Download revision notes for marketing management class 12 notes and score high in exams. It will explore the theory and applications of marketing concepts.
Retail logistics meaning functions of retail logistics. Bba retail management pdf notes, ebook free download. This tutorial introduces you to various concerns of retail business such as retail. Evidently, retail trade is one that cuts off smaller. Some people believe that marketing is same as shopping.
Sales management differs from other fields of management, mainly in different aspects. Retail marketing retail marketing mix introduction. Principles of retailing suzanne fernie bsc, tqfe, dms marketing, mba suzanne is a further and highereducation lecturer in retailing and marketing, specialising in retail environment, retail theories and retail. Hello bba students, i am sharing very easy to study pdf notes for the bba subject retail management. The objective is to enable students to acquire skills in retail management. The retail transaction is at the end of the supply chain. The 4 decisions of retail marketing are as follows. Notably, recent changes in shopping patterns have seen a move away from urban and regional malls to this neighbourhood formats. Retail marketing and branding, retail management information systems. She has taught retailing at every level in further and higher. Download regulation 2017 mba important questions on. Organized retail is not just selling of goods, it embraces activities of marketing like grading packing, promotion and advertisements and show casing variety of goods, at reasonable price with offers like discount, credit.
Mba iii retail management notes pdf mba iii retail management m1 pdf mba iii retail management m2 pdf mba iii retail management m3 pdf mba iii retail management m4. Download retail management tutorial pdf version tutorialspoint. Building a foundation for your future 4 customer characteristics and purchasing hot buttons provide the information needed to decide whether the firm can and should attempt to gain or maintain a sustainable competitive advantage for marketing to a particular market segment lehmann and winer 1994. Mar 16, 2018 12 business studies notes chapter 11 marketing management. Types of layouts, role of visual merchandiser, visual merchandising techniques, controlling costs and reducing inventories loss, exteriors,interiors. Wholesaler the wholesaler is the one who purchases the goods from the manufacturers and sells to the retailers in large numbers but at a lower price. Retail logistics is the organist process of managing the flow of merchandise from the source of supply to the customer. Responsibilities of store manager, store security, parking space problem at retail centre, store record and accounting system, coding system, material handling in stores, management of modern retails store layout, design.
The term marketing has been described by different people in different ways. Super market departmental stores chain store management. Download cbse class 12th revision notes for chapter 11 marketing management in pdf format for free. Organized retail is not just selling of goods, it embraces activities of marketing like grading packing. Discuss retail marketing notes within the marketing research forums, part of the resolve your query get help and discuss projects category. The complete guide to retail merchandising smartsheet. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. It also introduces you to visual merchandising, retail marketing mix, and etailing. Mmm national council of educational research and training. Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. Anna university mba important questions regulation 2017 1st 2nd 3rd semester. By virtue of this fact retail occupies an important place in the world economy. Geoinformationgeoinformationand ict in market research and ict in market researchand ict in market research marketing notesmarketing notes.
What is marketing marketing is the management marketing is the management process that identifies, anticipates and satisfies customer requirements profitablyprofitably. Mba retail management notes pdf rm notes smartzworld. Retail marketing is the process by which retailers promote awareness and interest of their. List of topics covered in bba retail management pdf. Any university student can download given mba services marketing notes and study material or you can buy mba 4th sem services marketing books at amazon also. These are the marketing management class 12 notes business studies prepared by team of expert. Marketing is the management marketing is the management process that identifies, anticipates and satisfies customer requirements. Discuss retail marketingnotes within the marketing research forums, part of the resolve your query get help and discuss projects category. Sales and distribution management 7 for free study notes log on. These concise notes on retail management will help you study and revise quickly during. Canadas market is characterized by real growth and low risk see figure. We believe that what is best for our customer is best for all of us. Marketing management class 12 notes business studies.
Concept based notes sales and distribution management. Here you can download the free lecture notes of advanced financial management notes pdf afm notes pdf materials with multiple file links to download. By virtue of this fact retail occupies an important place in. It is a process through which goods are transported to final consumers. To develop effective and costefficient marketing management strategies, firms need to have an. Retail management note pdf download lecturenotes for free. Thus, simultaneous with the changes taking place in the business, as well as marketing orientation, anew concept of sales management has evolved. Mba service marketing notes pdf download mba 4th sem. Retail marketing notesretail marketing notesretail marketing notesretail marketing notesretail marketing notesretail marketing notesretail marketing notesretail marketing notesretail marketing notesretail marketing notes.
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